S.A.F is the company, “Southern As Fuck” is our way. It is our belief that life and lifestyle are one and the same.†
Creating clothes to define an individual’s individuality is our goal. Whether you define yourself as an artist, musician, athlete, or world changer; you’ll find the clothing to complement that definition right here.
Chad Widner, AZNmike and Mick Martin founded S.A.F as an outlet for design and creativity, because Southern is not a destination and it’s not a point on the compass rose. Southern is an attitude conceived in food, music, art, fashion, and hospitality.
Our products are not designed to define the wearer, but to be defined by the wearer. You are, we are Southern as Fuck.
San Atlanta | U.S.A.
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